A data house that has been backed by some of the closest allies of President Donald Trump is being investigated as part of the sprawling probe into Russia’s interference in the 2016 ballot, according to a new report.
Cambridge Analytica, a data analytics group that has ties to Steve Bannon and Trump campaign backer Robert Mercer, is being investigated by the House Permanent Select Committee on Intelligence for probable links between Russia and the Trump campaign, according to the Daily Beast.
The company is turning over documents to the committee, and a source told the Daily Beast the inquiry into Cambridge Analytica has been “fruitful.”
Bannon had deems in relevant data firm as recently as April and once sat on its committee. Mercer, a billionaire who backed Trump’s campaign, is an investor in the company.
Cambridge Analytica has a gigantic database of information on Americans-which a recent report demo includes information on browsing attires, hobbies, phone use, and other information-and the conglomerate has exercised Facebook likes and other information to give a “psychographic picture” of voters to expeditions so they can send specific words to certain kinds of probable voters.
Social media, in particular, has come under scrutiny as more information comes to light on Russia’s use of Facebook, Twitter, and other programmes to cure sow opposition and spread misinformation ahead of the 2016 referendum.
You can read all of the Daily Beast’s report here.