Something weird is going on over at Amazon. It seems the online retail monster is randomly telling some customers about obtains on their baby registry. The problem is these clients say they don’t have a child registry — and some don’t even have a baby.
Retailers regularly keep tabs on our buys so they are unable retarget us with ads and notifications based on that data in hopes we come back and buy again. You might recollect the narrative about Target’s ability to predict a youthful girlfriend was pregnant back in 2012 using her acquisition data.
But, in this instance with Amazon, something clearly went wrong.